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Market Research strategies
Monitoring Performance
What is Client and Team Research
Survey research for professional services firms
Developing a research survey sample
Research techniques for firms
Surveys completed over the internet
Data protection issues relating to survey research
Using external research companies
Product Qualitative Research
Product Positioning Test
Product Concept Test
Sensory/Product Testing
Brand Name Testing
Packaging Testing
Price Testing
Quantitative Research
Using Market Research Data
Trend analysis
Market analysis for product launch
Market analysis for new product development
Quantitative Research
The Quantitative Research is a numerically oriented approach for collecting quantitative information, involving the statistical analysis. Quantitative Research is employed to measure that how many people feel, think or act in a particular way. For example, a bank might ask its customers to rate its overall service as either excellent, good, poor or very poor. This will provide pertinent quantitative information which can be analyzed statistically. The fundamental rule with the quantitative research is that every respondent is asked the same series of structured questionnaires containing essentially the closed questions- questions with set answers. The approach is very structured and involves numerous interviews/questionnaires. "Market Research Survey" is perhaps the most common quantitative technique. Quantitative research surveys can be conducted by using post (self-completion), face-to-face (in-street or in-home), telephone, email or web, etc. techniques.
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