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| Sensory/Product Testing |
Spot and Sensory Testing is an expedient and elegant tool for optimizing the aesthetics of a product. In general, consumers are recruited to a central location and asked to appreciate certain product characteristics, such as the taste, texture, color, appearance, and aroma.
A product's sensory characteristics can be powerful signals of product's performance and popularity to the consumers. Therefore, the sensory testing must be rigorous and executed with the proper experimental design. Conditions are scrupulously controlled, including proper product or sample preparation, and randomized product presentation, generally in a blind context. Our well equipped, perceptive, and discerning organization's full-service marketing research capabilities include what we and many of our trusted clients believe to be the highest quality in-person interviewing available. Our national roster of numerous approved field agencies is regularly updated, providing you complete flexibility in the selection of locations for the specified testing. |
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