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Market Research strategies
Monitoring Performance
What is Client and Team Research
Survey research for professional services firms
Developing a research survey sample
Research techniques for firms
Surveys completed over the internet
Data protection issues relating to survey research
Using external research companies
Product Qualitative Research
Product Positioning Test
Product Concept Test
Sensory/Product Testing
Brand Name Testing
Packaging Testing
Price Testing
Quantitative Research
Using Market Research Data
Trend analysis
Market analysis for product launch
Market analysis for new product development
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Product Positioning Test
In marketing, positioning means the process by which the marketers try to create an image or identity in the minds of their target market for their product, brand, or organization. The Product Positioning is the 'relative competitive comparison' their product occupies in the specified target market. The most general definition of the Product Positioning is: "The position of a product is how the potential buyers see the product", and is expressed relative to the position of the competitors. In present highly competitive business climate, understanding the dynamics of your market is the first step toward the survival and success of the business. Distinct product positioning and comprehensive and clear understanding of consumers and the competitive landscape, are extremely important.
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