Marketing search services

Marketing search services
Innovating Excellence
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Market Research strategies
Monitoring Performance
What is Client and Team Research
Survey research for professional services firms
Developing a research survey sample
Research techniques for firms
Surveys completed over the internet
Data protection issues relating to survey research
Using external research companies
Product Qualitative Research
Product Positioning Test
Product Concept Test
Sensory/Product Testing
Brand Name Testing
Packaging Testing
Price Testing
Quantitative Research
Using Market Research Data
Trend analysis
Market analysis for product launch
Market analysis for new product development
 
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Product Concept Test
Our a variety of concept testing market research design approach can develop precise and specific concept statements for development, testing, screening and segmentation. Here we collaborate with you in identifying the product, advertising, or positioning, pricing, or branding concepts appropriately consistent with your marketing strategies. We utilize advanced concept testing research measurement and questionnaire approaches to evaluate the concept strength of brand, advertising, and product concepts using qualitative and quantitative market research methods.

We employ the following data collection techniques for the product concept testing research:
  • Online Surveys
  • Executive Surveys
  • Focus Group Research
  • Qualitative Research
  • Consumer & B2B Panels
  • Photo-ethnography
 
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