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| Packaging Testing |
The product packaging is the last significant chance to influence the consumers to buy the product. The product packaging must communicate clearly the desired and profitable product image in its form, shape, features, graphics, safety, and copy.
Qualitative research tools are commonly and widely used to develop various package options. These elegant options can easily be screened cost-effectively via our Online in-Site Internet interviewing system to identify diverse package designs commonly liked by consumers, so that creative efforts can be focused exclusively on the development of the best packaging designs. Near final package designs can then be tested on our Online-in-Site system. Qualified, experienced, and perceptive respondents are recruited from one of our online panels and asked to evaluate only one of the package designs (monadic test).
A simulated shelf evaluation is generally involved in this test to ensure that your package stands out and communicates clearly and cogently in the clutter of other competitive products. Consumer quotes from the sedulous and discerning study are greatly valuable to the project team for improving the graphic design and the copy on the package.
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