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Market Research strategies
Monitoring Performance
What is Client and Team Research
Survey research for professional services firms
Developing a research survey sample
Research techniques for firms
Surveys completed over the internet
Data protection issues relating to survey research
Using external research companies
Product Qualitative Research
Product Positioning Test
Product Concept Test
Sensory/Product Testing
Brand Name Testing
Packaging Testing
Price Testing
Quantitative Research
Using Market Research Data
Trend analysis
Market analysis for product launch
Market analysis for new product development
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Monitoring Performance  
Every efficient, scrupulous, and successful business management requires the monitoring of performance in order to generate data by which to judge the success of specific business strategies. Betterment in the overall performance can only be realistically achieved when the circumspect management is precisely and properly informed about the current business performance. Also, it is of immense importance to identify the Key Performance Indicators (KPIs) which enable the top management to monitor its improvement and progress.
Contrary to popular belief, There are the following three main areas of activities within any professional organization which are critical and pivotal to the commercial and professional success, and the KPIs are necessary to be established in each area:
1. Measures closely connected with the financial performance and business development;
2. Views of different clients about the range, provision and delivery of the professional service firm's services;
3. Views of all personnel about all aspects of their relationships with the professional service organization.

A professional services organization is not only dependent on its expertise and caliber to attract and retain personnel but also on its ability to manage and utilize optimally this expense resource. It is undoubtedly established that a well managed organization should encourage all members of its personnel, principals and others, in order to get their individual responsibilities discharged to the best of their ability. To achieve this, an organization needs to apply effective personnel management techniques so as to motivate its people and encourage teamwork.
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