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| External Research Companies |
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In some cases a professional business organization may require to commission an external research company, specially when the available resources are to be supplemented or when additional skills are needed to understand the findings of the market research. When commissioning such research project, business requirements and objectives must be identified first by the professional organization. The following are some of the most important points to be considered while working with the external market research organization:
- What are the business needs?
- What are the key business issues which need to be investigated?
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What will be the main objectives and benefits from the investigation?
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Has such research been conducted earlier with similar objectives?
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Can the results and trend analyses of similar research conducted earlier be compared with this one, for relevant outcomes?
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Is there any specific category of client which needs to be included in the research?
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What will be the cost of the research borne by business organization?
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