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Market Research strategies
Monitoring Performance
What is Client and Team Research
Survey research for professional services firms
Developing a research survey sample
Research techniques for firms
Surveys completed over the internet
Data protection issues relating to survey research
Using external research companies
Product Qualitative Research
Product Positioning Test
Product Concept Test
Sensory/Product Testing
Brand Name Testing
Packaging Testing
Price Testing
Quantitative Research
Using Market Research Data
Trend analysis
Market analysis for product launch
Market analysis for new product development
 
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External Research Companies  
In some cases a professional business organization may require to commission an external research company, specially when the available resources are to be supplemented or when additional skills are needed to understand the findings of the market research. When commissioning such research project, business requirements and objectives must be identified first by the professional organization. The following are some of the most important points to be considered while working with the external market research organization:
  • What are the business needs?
  • What are the key business issues which need to be investigated?
  • What will be the main objectives and benefits from the investigation?
  • Has such research been conducted earlier with similar objectives?
  • Can the results and trend analyses of similar research conducted earlier be compared with this one, for relevant outcomes?
  • Is there any specific category of client which needs to be included in the research?
  • What will be the cost of the research borne by business organization?
 
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