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| Developing a research survey sample |
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| In general, most of the business organizations have a restricted "universe" - the total number of possible clients and therefore, the survey samples would be small and specialized. Hence, small samples in such cases can give meaningful strategic information for the researching firm. Also, there is enhanced requirement to speak to more than one person in the target companies to be interviewed. Again, firm sampling may require multiple contacts rather than one. The small samples and restricted budgets imply that the large scale quantitative research employing the complex proportional sampling frames, is not feasible and practicable - but despite this firm research can still be fruitful and effective.
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